STYLING: PRODUCT VIDEOS
Worked with creative director and wardrobe team to outfit models for seasonal video requests. On-site product videos were created for Macy’s, JCPenney, Kohl’s, and DSW, as well as various retailers in Latin America. Evolved the outdated ‘how to wear’ format into a more lively, engaging experience for the consumer.
TRENDS: SEASONAL FLATLAYS
Collaborated with prop and wardrobe stylists to create numerous trend brochures and lookbooks. These pieces told seasonal trend stories that motivated the business on multiple levels, from the preseason sell-through to inspiring the consumer at the purchase stage.
